Email marketing is, without a doubt, one of the most underappreciated marketing methods available. Even though it is receiving more and more attention and recognition (as it should) nowadays, it is still not receiving the respect it deserves.
Importance and Benefits of Email Marketing for Your Business.
Email marketing is certainly one of if not the most, undervalued marketing medium available.
If you own a business, whether it’s a retail store, an e-commerce site, or a startup, you’re undoubtedly missing out on one of your biggest growth channels and wasting a lot of money if you don’t use and invest in email marketing.
Most businesses do it along the way and don’t take it seriously, not to mention the vast majority of businesses that simply neglect email marketing. As a result, they miss out on not only money but also an opportunity to develop strong relationships with their clients and audiences.
Knowing how to perform email marketing is sufficient, and it’s more beneficial than nothing at all. However, if you execute email marketing correctly with proper strategies, it may explode and become a vital element of your marketing strategy.
As a result, anybody wishing to interpret email marketing in their marketing strategies, whether they are a small business owner or an individual in their digital marketing career serving their clients, must be aware of the best practices when doing so.
This article will provide you with a few suggestions on how to establish an excellent email marketing plan that can help you achieve your goals.
1. Emails based on a journey
You want to make an email funnel so that you can take your audience on a trip through your emails. You want today’s email to serve as a warm-up for tomorrow. Consider it a journey in which you want to lead someone who has just signed up for your newsletter from point A, which may be getting to know you, to point B, where this person becomes a customer who purchases your products and services.
Through the journey, you establish a relationship, trust, and familiarity with your audience, increasing the likelihood that they will become a customer.
Always keep in mind that you want to get people from point A to point B, and consider how you’ll achieve it and what path they’ll have to take in order to perform the action you desire.
When someone signs up for your newsletter, for example, you sent him a welcome email. A day later you begin to tell themwho you are, what you stand for, what your values are, and what items you sell and why, you can do so in a few emails, and gradually start introducing them to deals, offers, etc in that sequence.
2. Lift through video or animation engagement
Not many companies do incorporate videos, animations, and GIFs into their emails. Consider this: not all of us, but certainly the majority of us, are considerably more entertained by videos, animation, and Gifs than by images or merely text.Especially younger people, as evidenced by the growth of video social media platforms such as TikTok, Reals, and Instagram’s IGTV.
Those visuals are excellent at grabbing people’s attention and entertaining them. Due to the fact that only a few companies employ such methods in their email, yours will stand out as something exceptional and distinctive, something people will eagerly anticipate and eagerly open. (Of course, when you use such tools correctly)
3. Instead of just selling, tell stories.
It’s a big no-no to try to sell and push your products and services too hard. You can do it, butthere is a high possibility you will end up with a smaller email list, due to unsubscribing, low open rates, or marking your email as spam.
It’s an excellent idea if you want your subscribers to be dissatisfied with your brand.
Telling stories is something you should be doing in your emails. Storytelling is a powerful tool for marketing, connecting brands to buyers through a narrative.It’s priceless to have strong narrative skills, both in marketing and in life.
If you know how to tell a narrative and how to use it, storytelling has a number of benefits that can help your brand soar.
To begin with, it allows you to include your audience in your events and take them on a journey. People will feel more linked to your businesses and ideals if they can identify with the story’s hero, with his or her sentiments, emotions, thoughts, and predicament. In this manner, you can take them on a journey and sell them without having them feel like you’re only interested in selling them anything.
Another reason is that stories are a lot simpler for people to remember; when people hear a good narrative, they retain the specifics better and it is much easier for them to recall the information afterward. People are significantly more likely to recall the stories you tell them than they are to remember your commercials.
Email is used by 91% of consumers, and is the mostpersonalized method of communication. As a result, it is crucial to develop a comprehensive email marketing approach.Following the approaches outlined above will not only help you achieve your business’s goals but will also make your customers feel more connected to you.