Advertising campaigns are strategies that are designed and executed in a variety of media to use advertising to achieve communication, sales, and brand awareness objectives. Many business owners mistakenly believe that running an advertising campaign involves nothing more than creating a single ad or handing out fliers with serif font on a corner, but this is not the case. The effort of an advertising campaign must start well organized to work more effectively, which is why they are almost always developed by professional companies in the field of advertising.
How to start an advertising campaign?
Here are some steps to follow to organize your campaign
What is the OBJECTIVE?
While sales are almost always considered when determining goals, there are many other ways to approach public relations. Although the most common are the acquisition of new customers, the launch of new products and the promotion of existing ones, advertising campaigns can also be carried out to gain more recognition or to associate a brand with a specific feeling or emotion. Whatever your goal, it’s important to be clear about it before proceeding.
Establish the target audience.
The success of a campaign is determined in part by this crucial step in the strategy. It is easier to achieve your goals if you are familiar with your audience or target. It will be crucial to establish the following points of the strategy of a public relations campaign such as age, sexuality, social class, academic level, interests or hobbies can be important factors to correctly identify your audience.
Divide the audience
Once your target has been identified, it’s time to segment it into various groups based on the services and products you want to sell.
You need to put yourself out there and answer their questions about whether what you’re offering is useful or whether they have the buying power to buy at the price you’ve set.
Define the medium
There are multiple types of campaigns for multiple purposes, define whether you want a digital campaign to increase your online exposure or a physical campaign that involves the product directly in contact with the public.
Define the message
To achieve the best results, the message conveyed in a marketing campaign is also a key factor. This is where the copy comes in, since the message must always meet the following requirements: it must be organized, natural, concise, fluid, clear and with the ability to generate interest. It may seem like a simple task, but when you consider that the message must be brief so as not to bore your audience, it becomes a task indicated for experts on the subject.
The message to be conveyed, or the core of the problem, is as vital as the method of delivery. You must dedicate the necessary time before the campaign to find the ideal design for it that meets the objectives set at the beginning and that is the attractive font to the eye of the target involved.